The world wide web has developed immensely over the past decade. No matter how good the content is, if your website has not been designed right, or if it hasn’t had the proper SEO, then it’s unlikely that your content will even be seen. So before you expect a good return from your website, you should make sure that you have the appropriate web designing and that you have good SEO.
Many artists don’t get a website until they already have fame, and they expect that as soon as they create the website they will be at the top of major search engines (because they’re already known). Well this is not the case, each website has to be individually optimised and designed. So in fact, it would be a good idea to build your website early in your career, when you’re not so known as this can help to make you world wide.