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Top 7 Web Design Mistakes Small Businesses Make

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.
If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.
1. Putting urgency over understanding your target market.
2. No clear call to action.
3. Design is too busy or flashy.
4. Trying to target everyone.
5. Taking the DIY route.
6. Paying too little or too much.
6. Stale, out-of-date content.

Tips for web designing

First of all make sure the web design is user friendly meaning that the user shuold be able to access all parts of your website without any problems. Once you have made sure it is user friendly ensure that your layout is to a good standard, you want to have your highest priority of whatever you do near the top and then you want the stuff that is not so important near the bottom. it always helps if your web design is clean, I know it’s cool to have these personalized web designs with loads of graphics and what not but in truth all this does is slow down the speed of your website and having too much graphics can be a downfall meaning it won’t look that nice, if we look at today’s most popular website i.e. Facebook it has a nice clean web design with nothing over the top. Also please use an appropriate font, people don’t want to see a different font every time they go onto a different website they just want to be able to read it!!! Lastly ensure that your web design does not include too much flash this again slows down the speed of the website.

If you are getting your website designed by a graphic designer there’s no harm in checking out some of their old work to see if they include all of the above.

All in all web design can help improve your Google ranking so make sure it is up to standard.

The Importance of web designing and SEO

The world wide web has developed immensely over the past decade. No matter how good the content is, if your website has not been designed right, or if it hasn’t had the proper SEO, then it’s unlikely that your content will even be seen. So before you expect a good return from your website, you should make sure that you have the appropriate web designing and that you have good SEO.

Many artists don’t get a website until they already have fame, and they expect that as soon as they create the website they will be at the top of major search engines (because they’re already known). Well this is not the case, each website has to be individually optimised and designed. So in fact, it would be a good idea to build your website early in your career, when you’re not so known as this can help to make you world wide.